TikTok
In-feed product video
9:16 · 1080×19205–60s supported · 21–34s converts best
Vertical, full-screen and designed sound-on, because that is how TikTok autoplays. Native, creator-style footage rather than a polished studio spot — the format the feed rewards.
1:1 and 16:9 are supported too, but letterboxed video pays an engagement penalty.
Instagram
Reels & Stories
9:16 · 1080×1920Stories: up to 60s per card
Reels ads cannot carry licensed music, face or camera effects, GIFs or product tags — so we build with cleared audio and burned-in captions instead, and keep key elements clear of the top and bottom of the frame.
Stories safe zone: roughly the top and bottom 250px stay clear of text and CTAs.
Posts & captions
Image posts and carousels
4:5 · 1080×1350 or 1:1 · 1080×1080Plus 9:16 for vertical placements
Single posts and carousels from your product images, each with a written caption and three to five targeted hashtags. Copy comes from your feed data — prices and specs as they actually are.
Meta's feed and carousel specs move often, so these are confirmed against the current spec sheet at build time.